by Feedonomics | Aug 31, 2022 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights
Multichannel—it’s been one of the most popular terms in ecommerce for several years now, and for good reason. Statista reported that multichannel ecommerce sales in the US increased by nearly 20% in 2021, and they’re expected to exceed $500 billion by 2023. What... 
by Brian Roizen | Jul 11, 2022 | PPC Ads & Marketing
In 2020, the Google Shopping free listing program was a game changer for ecommerce merchants because it gave them a free way to increase the discoverability of their products. The original program allowed merchants to list products in the Google Shopping tab and on... 
by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not... 
by Feedonomics | Apr 29, 2022 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
We’ve rounded up the latest and most notable Google updates for marketers and ecommerce businesses so far this year. From new product feed attributes and ad campaigns to additional metrics and analytics capabilities, there’s a lot to keep up with. We’ve summarized the... 
by Zak Haines | Apr 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so... 
by Tony Zara | Apr 20, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Facebook has changed. Post-Apple iOS 14.5 updates have again reduced the effectiveness of audience targeting. Facebook has removed interest categories and has made significant changes to the algorithm. Tracking effectiveness using off-Facebook pixels is much harder,...