by Feedonomics | Aug 31, 2022 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights
Multichannel—it’s been one of the most popular terms in ecommerce for several years now, and for good reason. Statista reported that multichannel ecommerce sales in the US increased by nearly 20% in 2021, and they’re expected to exceed $500 billion by 2023. What... 
by Brian Roizen | Jul 11, 2022 | PPC Ads & Marketing
In 2020, the Google Shopping free listing program was a game changer for ecommerce merchants because it gave them a free way to increase the discoverability of their products. The original program allowed merchants to list products in the Google Shopping tab and on... 
by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not... 
by Zak Haines | Apr 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so... 
by Feedonomics | Apr 6, 2022 | PPC Ads & Marketing
According to Google, 92% of car buyers do research online before they make a purchase. As a result, Google has introduced a new ad type, the vehicle ad, to better serve shoppers and car dealerships. With this new campaign, Google streamlines the vehicle buying process... 
by Feedonomics | Jan 28, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Instagram has quickly become one of the most popular social media platforms in the world. With more than 1 billion monthly active users and 130 million shopping post clicks a month, it’s not hard to understand why many brands and businesses leverage Instagram to...