by Brian Roizen | Oct 11, 2016 | PPC Ads & Marketing
Google Shopping is one of the most import feed-based advertising channels that online retailers use due to highly relevant results, high volume, and of course prominent placement on Google search results pagesGoogle Shopping feed management is comprised of many facets... 
by Brian Roizen | Aug 22, 2016 | PPC Ads & Marketing
Google just came out with a new feature that will forever change the results of broad non-brand product searches. Now searching for terms like “Summer Dresses” or “Winter Coats” will yield Google’s Showcase Shopping Ads where there will be one main image complimented... 
by Brian Roizen | Aug 21, 2016 | PPC Ads & Marketing
While Google Shopping has always had rich images, Google just announced that Google Shopping ads will be appearing on Image search results as well. Looking at the above screenshot of a search for “Nike Shoes” on Google Images, you will see these rich PLA... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The PriceGrabber Category Taxonomy and category list can be found here. PriceGrabber categories can be quite intimidating with a large base of around a thousand categories. PriceGrabber has a convenient tool that enables you to select from a drop down menu of... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The Rakuten Category Taxonomy and category list is on a per category basis. Rakuten categories can be quite intimidating with thousands of categories. The primary category is required as is defined by you. Make sure that top-level categories are used only instead of... 
by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
The Bing Shopping Category Taxonomy and category list can be found here. There are around five thousand Bing Shopping categories and you will need to assign the right product categories to your catalog if you want to place Bing Shopping ads. Bing categories are...