by Accelerated Digital Media | Jun 7, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
For ecommerce companies, there are few digital marketing tools more valuable than product listing ads (PLAs), also called Shopping ads. As Google’s search engine results page (SERP) becomes increasingly crowded with image and video integrations, SEO clickbait, and... 
by Feedonomics | Jan 12, 2024 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
In the United States, shopping days like Black Friday and Cyber Monday have become culturally ingrained opportunities to splurge and buy gifts for loved ones (or yourself!). These shopping days have also grown in popularity outside the U.S., and they’re not the only... 
by Feedonomics | Dec 11, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
It’s not uncommon for merchants to make changes or updates to their Google Shopping product listings once they’ve been uploaded to Google Merchant Center (GMC). After all, ad campaigns have the potential to perform best when they are supplied with high-quality data,... 
by Feedonomics | Nov 21, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
When you advertise on Google Shopping, Google expects a product’s pricing and availability to be the same no matter where your customers are located within the country of sale. This holds true even if you’re only running advertisements in specific cities or states.... 
by Feedonomics | Jul 5, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Buy online, pick up in store (BOPIS) and curbside pickup became popular options during the pandemic, but consumers who got used to these fulfillment services clearly still find them convenient. Nearly one-third of U.S. ecommerce shoppers picked up their most recent... 
by Kurtis Nysmith | Mar 27, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
At Seer Interactive, we heavily incorporate testing and data-driven approaches into our strategy. With the transition from Google Smart Shopping campaigns to Performance Max in 2022, we sought to find a new balance of automation and control. Thus, the team introduced...