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New Google Shopping Update – Shop the Look

New Google Shopping Update – Shop the Look

by Brian Roizen | Sep 7, 2016 | Channel Updates & Ecommerce Trends

Did you know that 90% of smartphone users don’t know the specific brand they want when they start shopping? Google is making it easier to explore ideas/trends in fashion with new image and product search results for terms like “cocktail attire” or...
Top Comparison Shopping Engines in the US

Top Comparison Shopping Engines in the US

by Brian Roizen | Aug 4, 2016 | Channel Updates & Ecommerce Trends

Have you ever wondered how to increase product exposure and merchant sales? Selecting the proper advertising channel will enable you to gain an edge over your competitors by attracting new customers and increasing sales. Google Shopping Cost per Click (CPC)Highest...
Why Facebook, Pinterest, and Twitter Announced Buy Buttons in the Same Month

Why Facebook, Pinterest, and Twitter Announced Buy Buttons in the Same Month

by Brian Roizen | Aug 18, 2015 | Channel Updates & Ecommerce Trends

It’s no mystery that the eCommerce space is expanding at an accelerated rate. Perhaps the best proof is that Facebook, Instagram, Pinterest, Twitter, and Google have all announced Buy Buttons within months of each other. Google’s buy button will be called “Purchases...
The Best Channels to Advertise on for Apparel and Fashion Clients

The Best Channels to Advertise on for Apparel and Fashion Clients

by Brian Roizen | Aug 4, 2015 | Channel Updates & Ecommerce Trends

Out of the hundreds of channels available, which ones are the best for fashion and apparel clients? Google Shopping Google Shopping is very useful for branded fashion searches as well as specific types of clothing that may be unique to a retailer. Since the results...
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