by Brian Roizen | Sep 21, 2016 | Channel Updates & Ecommerce Trends
Facebook has just announced one of the largest changes to dynamic product ads – in-store local availability and pricing.This move mirrors local inventory ads in Google Shopping, and hopes to bridge the gap between online and in-store sales.This major update also... 
by Brian Roizen | Sep 7, 2016 | Channel Updates & Ecommerce Trends
Did you know that 90% of smartphone users don’t know the specific brand they want when they start shopping? Google is making it easier to explore ideas/trends in fashion with new image and product search results for terms like “cocktail attire” or... 
by Brian Roizen | Aug 4, 2016 | Channel Updates & Ecommerce Trends
Have you ever wondered how to increase product exposure and merchant sales? Selecting the proper advertising channel will enable you to gain an edge over your competitors by attracting new customers and increasing sales. Google Shopping Cost per Click (CPC)Highest... 
by Brian Roizen | Aug 18, 2015 | Channel Updates & Ecommerce Trends
It’s no mystery that the eCommerce space is expanding at an accelerated rate. Perhaps the best proof is that Facebook, Instagram, Pinterest, Twitter, and Google have all announced Buy Buttons within months of each other. Google’s buy button will be called “Purchases... 
by Brian Roizen | Aug 4, 2015 | Channel Updates & Ecommerce Trends
Out of the hundreds of channels available, which ones are the best for fashion and apparel clients? Google Shopping Google Shopping is very useful for branded fashion searches as well as specific types of clothing that may be unique to a retailer. Since the results...