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Instagram Adds Augmented Reality (AR) to Shopping Experience

Instagram Adds Augmented Reality (AR) to Shopping Experience

by Brian Roizen | Oct 8, 2019 | Channel Updates & Ecommerce Trends

Instagram has introduced a pilot program with select brands to test out an augmented reality “changing room” experience. Facebook’s Spark AR Studio allows you to virtually try on items that you can buy through Instagram. Image source: Instagram The four brands that...
Google Shopping Redesigned with Price Tracking Plus New Google Lens Feature

Google Shopping Redesigned with Price Tracking Plus New Google Lens Feature

by Brian Roizen | Oct 4, 2019 | Channel Updates & Ecommerce Trends

Google rolled out a redesign for Google Shopping earlier this year and it is now available in the United States across both mobile and desktop. Along with the refresh, Google introduced a price tracking tool and a new Google Lens feature. Image source: Google...
FBA and Referral Fee Changes are Coming to Amazon Australia

FBA and Referral Fee Changes are Coming to Amazon Australia

by Brian Roizen | Sep 23, 2019 | Channel Updates & Ecommerce Trends

Amazon is adjusting FBA and referral fees for Amazon.com.au. The updates are being made to reflect the changing costs of transportation, storage, fulfillment, and customer service. The new FBA and referral fee rates will take into effect on November 1, 2019. For each...
Google’s Recent Shipping Rate Changes Affect Austria, Belgium, Canada, Ireland, and Poland

Google’s Recent Shipping Rate Changes Affect Austria, Belgium, Canada, Ireland, and Poland

by Brian Roizen | Sep 12, 2019 | Channel Updates & Ecommerce Trends

Google Merchant Center recently updated its shipping rate policy. As of July 31st, shipping rates need to be provided for all products that include Austria, Belgium, Canada, Ireland, or Poland as a country of sale. The shipping information can be submitted at the item...
Google to Sunset XML Support – Switching to JSON on September 1

Google to Sunset XML Support – Switching to JSON on September 1

by Brian Roizen | Aug 26, 2019 | Channel Updates & Ecommerce Trends

The Content API for Shopping is making a major switch. Starting September 1st, Google will sunset XML, and no longer support requests or respond to XML payloads. Why the Change? According to Google, most of the API requests use JSON, so they are making this change and...
Google to Stop Using Accelerated Ad Delivery Option in September

Google to Stop Using Accelerated Ad Delivery Option in September

by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends

Starting September 17, Google Ads will remove the Accelerated Delivery option for Search campaigns, Shopping campaigns, and shared budgets. Campaigns that were using the accelerated option will be switched over to Standard Delivery. If by October 1st, your campaigns...
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