The first step in setting up your business data feed is to upload your data file. You’ll have to go into your AdWords account, choose “Business data,” name your new data source and upload your file.
The second part is viewing your data feed details. You’ll be able to view your performance and stats on ad campaigns.
Getting the feed right is critical. If you don’t have an optimized feed, then you’ll have to bid more for Google Ads.
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Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.