Google just announced they will be expanding local inventory ads on Google Shopping in two important ways.
The first is when someone includes the words “near me”, or “close to me”, Google will now allow retailers to show a store pickup link that appears after a user clicks on a local inventory ad on Google Shopping. Google also announced that “Kohl’s, a participant in our Store Pick-up pilot program, saw a 40 to 50% increase in clicks from their Google local storefront to the Kohl’s site with this feature.”
The second update is when a user searches for a store name with local inventory ads, they can also search for products directly in the knowledge panel result, and even see which items are in stock!
Image source: Google
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
