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Social Commerce Channels and Why We Like Them in 2021

Social Commerce Channels and Why We Like Them in 2021

by Brian Roizen | Dec 23, 2020 | Tips, Strategy & Insights

Online shopping has surged dramatically since the beginning of the pandemic, and major companies have improved their ecommerce capabilities to meet this growing demand. Social commerce, which refers to the sale and purchase of items via social media sites, has become...
Snapchat Ads Success Story: e.l.f. Cosmetics Drives More Traffic with Lower CPAs

Snapchat Ads Success Story: e.l.f. Cosmetics Drives More Traffic with Lower CPAs

by Brian Roizen | Jul 7, 2020 | PPC Ads & Marketing

Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s...

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