by Milos Culafic | Aug 4, 2020 | Tips, Strategy & Insights
Ecommerce is a rather attractive business model. Its business model is scalable, and there is an ever-increasing eCommerce presence in our daily lives. If selling your product in your home market has been met with success, the temptation to branch out and offer your... 
by Brian Roizen | May 28, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Today, having a strong online presence is more critical than ever. In order to help companies strengthen their digital footprint, we asked leading digital marketing experts to share tips, insights, and strategies that work for them, and can help you grow your own... 
by Robert Rand | Sep 12, 2019 | Tips, Strategy & Insights
Whether you’re an individual or an established enterprise, when you venture into eCommerce you intrinsically accept specific responsibilities. Your customers, employees, and vendors count on you to follow best practices in keeping your website and your data safe and... 
by Jann Chambers | Sep 10, 2019 | Tips, Strategy & Insights
Your customer profile is a detailed profile of who your target customers are. You can include numerous aspects in your customer profile, and the more detailed it is, the better! A customer profile is essentially a customer persona. It is a profile of your typical... 
by Tony Zara | Jul 1, 2019 | Tips, Strategy & Insights
A lot has been written about how to optimize a feed for Google Shopping. The merchant feed Product Data Specification is well documented. However, there is a little known supplemental specification for Display ads that can make or break your Google remarketing...