by Brian Roizen | Oct 4, 2019 | Channel Updates & Ecommerce Trends
Google rolled out a redesign for Google Shopping earlier this year and it is now available in the United States across both mobile and desktop. Along with the refresh, Google introduced a price tracking tool and a new Google Lens feature. Image source: Google... 
by Brian Roizen | Oct 2, 2019 | PPC Ads & Marketing
What does it mean when you receive an “Unsupported Shopping Content” email from Google Merchant Center? First, let’s review the Merchant Center policy. Google’s Policy There are a few general categories of products that The Google Merchant Center is not equipped to... 
by Brian Roizen | Sep 25, 2019 | Tips, Strategy & Insights
What does it mean when you receive an “Abuse of the Network” email from Google Merchant Center? First, let’s review the Merchant Center policy. Google’s Policy Google wants Shopping Ads to be useful, appropriate, relevant, and safe for users. Therefore, they do not... 
by Brian Roizen | Sep 12, 2019 | Channel Updates & Ecommerce Trends
Google Merchant Center recently updated its shipping rate policy. As of July 31st, shipping rates need to be provided for all products that include Austria, Belgium, Canada, Ireland, or Poland as a country of sale. The shipping information can be submitted at the item... 
by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends
Why is it important to use correct unique product identifiers (UPIs)? If you use the wrong UPIs, you could receive a disapproval from Google Merchant Center and jeopardize your Shopping Ads. Therefore, it’s crucial that you label your product with the correct UPI so...