by Brian Roizen | Apr 12, 2016 | PPC Ads & Marketing
Selling your products through online shopping engines requires coordination. Your website may update right away when a product changes price or goes in or out of stock, but you need to communicate those updates to your online shopping engines before they notice any... 
by Brian Roizen | Mar 28, 2016 | Tips, Strategy & Insights
If you’ve logged into Google Merchant Center recently, you may have seen warnings about GTINs, specifically with the error “Item Requires a GTIN, resolve by May 16, 2016″Why Are you Seeing This GTIN Error?In short, Google will give you this error if... 
by Brian Roizen | Mar 23, 2016 | PPC Ads & Marketing
Having an optimized Data Feed is essential to your success as an online Merchant using comparison shopping engines or marketplaces. A data feed “rich” with information which can be optimized to differentiate your product from a competitor’s is a key component in what... 
by Brian Roizen | Mar 15, 2016 | PPC Ads & Marketing
Google is constantly testing new PLA formats, and the newest is for “top” and “best” product queries. If you do a search for “top ____” or “best ____” on Google using your computer or phone, you will now see the... 
by Brian Roizen | Jan 5, 2016 | Tips, Strategy & Insights
Over the past year Google has been enhancing their newest metric that measures in-store visits. This is incredibly important for eCommerce stores that also have retail locations. Many consumers first research online, and then convert offline by visiting the physical...