by Brian Roizen | Oct 2, 2018 | Marketplaces
Integrating with Buy on Google(formerly Google Shopping Actions) can be split into two main parts: 1. Product Feed Submission For the Product feed, Buy on Google is very similar to Google Shopping, but with an opt-out or in field. You can submit your feed via API or... 
by Brian Roizen | Oct 2, 2018 | Marketplaces
How do create a Buy on Google (formerly Google Shopping Actions) Feed? First you need to start with your raw product data. To get best possible performance on Buy on Google, you want to optimize your product feed not just to fit the Google Shopping specification, but... 
by Brian Roizen | Oct 2, 2018 | Marketplaces
What is the major difference between PPC channels like Google Shopping and Marketplaces like Amazon? Google Shopping is a Pay Per Click marketing channel, where the products that show are based on both bid and feed optimization. When a customer clicks on a Google... 
by Brian Roizen | Oct 2, 2018 | Marketplaces
Buy on Google (formerly Google Shopping Actions) doesn’t have a cost per click because it instead has a cost per sale. The Buy on Google commission fees range from 2-20%, averaging 12%, but this is a huge departure from Google Shopping because Google is... 
by Brian Roizen | Oct 2, 2018 | Marketplaces
Because the new Buy on Google (formerly Google Shopping Actions) is a marketplace, it brings a few new API routes that Google Shopping did not formerly have. In terms of sending products to Google, there is an API option as well as the typical normal S/FTP option, but...