by Feedonomics | Apr 6, 2022 | PPC Ads & Marketing
According to Google, 92% of car buyers do research online before they make a purchase. As a result, Google has introduced a new ad type, the vehicle ad, to better serve shoppers and car dealerships. With this new campaign, Google streamlines the vehicle buying process... 
by Brian Roizen | Mar 28, 2022 | PPC Ads & Marketing
Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will... 
by Brian Roizen | Jan 3, 2022 | PPC Ads & Marketing
Our always up-to-date Google Shopping Category Taxonomy and category list can be found here with all 5,595 unique categories. The first time the Google Shopping product category taxonomy was updated was in February of 2015. The next time the Google Shopping taxonomy... 
by Feedonomics | Nov 22, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
It’s no secret that Google Shopping is a powerful way to reach potential customers. With its estimated 5.6 billion searches a day, Google captures a little more than 92% of the search engine market. That means Google Shopping has the potential to showcase your... 
by Feedonomics | Oct 29, 2021 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google continues to make it easier for consumers to find the products they want. Recently, the tech giant shared new details about the latest developments in search and shopping, which pointed to the ever-increasing value of quality product data. Here’s how...