by Brian Roizen | Feb 7, 2019 | Tips, Strategy & Insights
Consumers have purchasing power but have you ever wondered how they decide what to buy? Google did some research, polling roughly 1,800 people to find out about their buyer’s journey when it comes to skin care, baby products, and pet foods. Read on for the key... 
by Brian Roizen | Feb 6, 2019 | PPC Ads & Marketing
Manufacturers should join Google Manufacturer Center because it helps them elevate their brands. It offers manufacturers the opportunity to use enhanced product images, YouTube videos, product titles, descriptions and key features. This creates a cohesive brand... 
by Brian Roizen | Jan 28, 2019 | PPC Ads & Marketing
Take heed advertising agencies and retailers – essentially one week from now, Google’s team of Ads Experts will start to make changes to some advertiser campaigns! These experts can make updates to your campaigns using recommendations from Google’s data. If your... 
by Brian Roizen | Jan 28, 2019 | Tips, Strategy & Insights
Sandie Shin is a Director of Customer Strategy at Sidecar with years of experience in strategy, analytics, and social media. She started her career in Los Angeles in the fashion industry where she oversaw digital marketing strategies. Since then she has worked in a... 
by Brian Roizen | Jan 21, 2019 | Marketplaces
The battle over service delivery between Google Express and Amazon Prime Now is heating up this year. At stake for either company is market share and bragging rights. Let’s take a look at both services. Round 1: The Basics Google Express is a shopping app and...