by Brian Roizen | Mar 22, 2019 | Tips, Strategy & Insights
Thomas has a long record of delivering growth for many of the largest names online. During six years at Amazon, he led strategic seller acquisitions; executed new category launches; and delivered cutting-edge merchant services. After moving to Tesco, he tripled their... 
by Brian Roizen | Mar 14, 2019 | PPC Ads & Marketing
Google recently announced that Google Shopping Ads will now automatically appear in Google Images results when users are searching for relevant keywords. This is great news for advertisers because research has shown that shoppers typically turn to Google to search for... 
by Brian Roizen | Mar 4, 2019 | Tips, Strategy & Insights
Andrew Cooper is a Sr. Manager of Ecommerce at Metric Theory. He leads the Ecommerce team, delivering feed management and Amazon ad services while setting shopping and PLA strategy for the agency. What major changes have you seen across the e-commerce digital... 
by Brian Roizen | Feb 27, 2019 | PPC Ads & Marketing
Google announced that all online retailers will have the capability to provide up-to-date product information to Merchant Center. Product data feeds uploaded to Google Merchant Center will be displayed in search results. Furthermore, these search results will be... 
by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%...