by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends
Why is it important to use correct unique product identifiers (UPIs)? If you use the wrong UPIs, you could receive a disapproval from Google Merchant Center and jeopardize your Shopping Ads. Therefore, it’s crucial that you label your product with the correct UPI so... 
by Brian Roizen | May 23, 2019 | PPC Ads & Marketing
Earlier this year, Google Merchant Center sent out a notice regarding GTINs. What is a GTIN? It stands for Global Trade Item Number and is a unique way to identify a product on a global level. GTINs are printed next to the barcode on your product’s packaging or... 
by Brian Roizen | Feb 27, 2019 | PPC Ads & Marketing
Google announced that all online retailers will have the capability to provide up-to-date product information to Merchant Center. Product data feeds uploaded to Google Merchant Center will be displayed in search results. Furthermore, these search results will be... 
by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%... 
by Brian Roizen | Oct 25, 2018 | PPC Ads & Marketing
A new mysterious warning has been popping up on Google Merchant Center for some users. The ambiguous warning says: “Invalid rich text value in attribute: description.” Upon investigation, users report that they are not able to identify the invalid text...