by Brian Roizen | Jun 4, 2018 | Tips, Strategy & Insights
Adam Ring is a partner at Conversion Path, a digital marketing agency based in Columbus, Ohio that specializes in helping direct selling brands and specialty retailers grow through paid search and paid social strategy. Conversion Path’s sole focus on eCommerce has... 
by Brian Roizen | May 14, 2018 | Tips, Strategy & Insights
Eric Elliott is the co-founder, EVP, and CTO of Ambush Board Co., a globally recognized leader in board sports retail. Look, life can wear you down. Not being on a board a few times a week, or even a few times a month, can leave you feeling pretty empty. Today... 
by Brian Roizen | May 14, 2018 | Tips, Strategy & Insights
Mike Wojciechowski is an Associate Director of the Shopping & Feed division at Elite SEM. Elite SEM is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Elite expertise spans Paid Search, SEO,... 
by Brian Roizen | May 7, 2018 | Marketplaces
India’s largest online store, Flipkart, is in the process of selling about 75% of its company to a Walmart-lead group that includes Google’s parent company, Alphabet. With a deal that costs $15 billion, Walmart is trying to increase its presence in a country that is... 
by Brian Roizen | May 7, 2018 | Marketplaces
One of the biggest changes to hit Google Shopping happened last week with Amazon pulling out of advertising on Google Shopping. Noticed first by Andy Taylor of Merkle, it looks like Amazon is still advertising via Adwords Text Ads for now, but has halted all Google...