by Brian Roizen | Oct 16, 2018 | Marketplaces
Often, many merchants may not always have the necessary GTINs for their products. Some marketplaces, like Amazon, will provide an exemption in certain cases. These are the instances when a merchant can apply for exemption: If the brand, manufacturer, or publisher does... 
by Brian Roizen | Oct 15, 2018 | Marketplaces
In order for vendors to win the ‘buy box’ on a marketplace, like Amazon, they need a combination of good seller ratings & reviews, be the lowest price, and maintain predetermined levels of service delivery. Feedonomics can help with minimizing lag times between... 
by Brian Roizen | Oct 15, 2018 | Marketplaces
You will get listing errors when trying to get your products loaded onto Amazon as your GTIN may not represent the variant attribute values (eg, color, size) for the product as it is listed on Amazon. If your product does get listed by ASIN matching, it may represent... 
by Brian Roizen | Oct 2, 2018 | Marketplaces
What is the major difference between PPC channels like Google Shopping and Marketplaces like Amazon? Google Shopping is a Pay Per Click marketing channel, where the products that show are based on both bid and feed optimization. When a customer clicks on a Google... 
by Brian Roizen | Sep 12, 2018 | Tips, Strategy & Insights
David Rothwell is a Google Ads Money Expert and has 13 years digital sales experience with Google Ads, Google Merchant Center and Google Shopping. He is the author of The AdWords Bible for eCommerce on Amazon and founder of the world’s first Google Ads £20k Challenge...