How Do You Do Categorization of Amazon Categories?

Amazon has two categories, the category listing template, and the actual category you provide inside the listing template. We map the Amazon categories from categories in the raw feed, referencing title and description.

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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.