Purchasing on Google is now formally available for Beta Request through the following form.
We previously reported that Purchases on Google was in a whitelisted beta for select large merchants, but the scope has now expanded to anyone willing to try it.
This has widely been heralded as the Google Buy Button, and usually accounts for a increase in conversion rate and decrease in CPA for merchants on mobile due to a simple checkout flow process.
You can see the new menu item buried away in Google Merchant Center’s menu by clicking the the vertical dot menu icon > Merchant Center Programs > Purchases on Google.
To see an example of it, try Googling “Uggs for Women” on your phone.