Purchases on Google is now formally available for Beta Request through the following form.
We previously reported that Purchases on Google was in a whitelisted beta for select large merchants, but the scope has now expanded to anyone willing to try it.
This has widely been heralded as the Google Buy Button, and usually accounts for a increase in conversion rate and decrease in CPA for merchants on mobile due to a simple checkout flow process.
You can see the new menu item buried away in Google Merchant Center’s menu by clicking the the vertical dot menu icon > Merchant Center Programs > Purchases on Google.
To see an example of it, try Googling “Uggs for Women” on your phone.
Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.