by Feedonomics | Aug 4, 2022 | Tips, Strategy & Insights
When you compare today’s ecommerce with the online shopping experience of the early 2000s, you start to really notice how much more accessible the world of e-tail has become. The convenience of internet shopping today stems from improvements in web accessibility. Why... 
by Brian Roizen | Jul 5, 2022 | Tips, Strategy & Insights
You pour yourself a cup of coffee, look at your calendar, and get ready to take on the day’s work. You open your emails, look for anything urgent, and then you see it. Google has informed you that your Merchant Center account has been suspended. Just like that?... 
by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not... 
by Feedonomics | May 16, 2022 | Tips, Strategy & Insights
At Sendlane’s Commerce Roundtable, Colin Madden, our Senior Director of Sales, and Mitch McKay, the Senior Strategic Partnerships Manager at BigCommerce, discussed the shift toward omnichannel and how to remain on the cutting edge of ecommerce. In this blog, we expand... 
by Zak Haines | Apr 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so... 
by Tony Zara | Apr 20, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Facebook has changed. Post-Apple iOS 14.5 updates have again reduced the effectiveness of audience targeting. Facebook has removed interest categories and has made significant changes to the algorithm. Tracking effectiveness using off-Facebook pixels is much harder,...