by Mario Weddell | Dec 11, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
It’s not uncommon for merchants to make changes or updates to their Google Shopping product listings once they’ve been uploaded to Google Merchant Center (GMC). After all, ad campaigns have the potential to perform best when they are supplied with high-quality data,... 
by Feedonomics | Nov 21, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
When you advertise on Google Shopping, Google expects a product’s pricing and availability to be the same no matter where your customers are located within the country of sale. This holds true even if you’re only running advertisements in specific cities or states.... 
by Mario Weddell | Sep 1, 2023 | Tips, Strategy & Insights
“Today is the day we turn on the money hose,” you whisper to yourself. But a few hours later, you’re banging your fists on your keyboard. Why? Because you uploaded your company’s huge product catalog to Amazon, Walmart, eBay, and Target Plus, and many of your listings... 
by Kurtis Nysmith | Mar 27, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
At Seer Interactive, we heavily incorporate testing and data-driven approaches into our strategy. With the transition from Google Smart Shopping campaigns to Performance Max in 2022, we sought to find a new balance of automation and control. Thus, the team introduced... 
by Feedonomics | Aug 27, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
There’s a reason so many retailers and brands choose to advertise their products on Google Shopping. Not only does Google capture more than 90% of the global search market with around 5.6 billion searches a day, it is also the leader in digital ad spend, totaling... 
by Brian Roizen | Nov 10, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Listing your products on different marketing channels is almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data to identify ways that you can improve your selling...