by Feedonomics | Feb 10, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Google Shopping campaigns are a powerful tool that brands and ecommerce companies use to advertise products to new and existing customers. But with millions of ecommerce websites vying for consumer attention, how can brands compete? The secret is high-quality data... 
by Feedonomics | Feb 9, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Advertisers are constantly working to reach the right customers at the right place and time. Google’s Performance Max Campaigns, first unveiled in November 2021, are designed to do just that. By combining the power of machine learning with a vast ad network that... 
by Feedonomics | Dec 27, 2022 | Marketplaces, Tips, Strategy & Insights
Amazon is the elephant in the room for any business that’s looking to grow in ecommerce. Elephants are massive, powerful creatures, but if you’re not careful, you can get run over. Nearly 60% of consumers said they shopped a lot or exclusively on marketplaces in... 
by Feedonomics | Dec 16, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Marketing automation has made great strides in recent years. Tedious tasks have been replaced with dynamic insertion, and campaign analytics that would take hours to compile can now be pulled with the click of a button. Automation helps digital marketers save time and... 
by Feedonomics | Nov 28, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
With customer attention spans shrinking and the average user being bombarded with at least 6,000 ads a day, it is crucial for online merchants to embrace innovations in ecommerce and not get left behind. Social media platforms are working to help brands meet their... 
by Postmedia | Oct 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
There’s still time for brands to solidify their Black Friday and holiday strategies. To help you make the most of Q4, we connected with the digital marketing experts at Postmedia to gather their top tips for the season. This is the third installment of our “Sell More...