by Brian Roizen | Dec 6, 2019 | PPC Ads & Marketing, Tips, Strategy & Insights
Automatic image improvements is a new feature that Google recently rolled out to help simplify the process of updating your product images. When a promotional overlay is detected on the main image (from the [image link] attribute), that offer will be disapproved... by Brian Roizen | Oct 23, 2019 | PPC Ads & Marketing
For many shoppers, it all starts with the visual and Pinterest has long been the platform where people turn to for inspiration and product discovery. Over the last year, Pinterest has made huge strides in making Pins shoppable by introducing new shopping features like... by Brian Roizen | Oct 2, 2019 | PPC Ads & Marketing
What does it mean when you receive an “Unsupported Shopping Content” email from Google Merchant Center? First, let’s review the Merchant Center policy. Google’s Policy There are a few general categories of products that The Google Merchant Center is not equipped to... by Brian Roizen | Jul 25, 2019 | PPC Ads & Marketing
They say that in life, timing is everything. As an advertiser, the goal is to be able to target customers at the right time with a well-crafted message that is on-brand. With Microsoft Advertising’s ad customizers, you can improve ad quality by... by Brian Roizen | Jun 12, 2019 | PPC Ads & Marketing
Microsoft Advertising recently announced that it will be taking Local Inventory Ads (LIAs) out of the pilot program stage and rolling it out sometime this month. Local Inventory Ads are great for targeting local online shoppers. When users search for a product on... by Brian Roizen | May 23, 2019 | PPC Ads & Marketing
Earlier this year, Google Merchant Center sent out a notice regarding GTINs. What is a GTIN? It stands for Global Trade Item Number and is a unique way to identify a product on a global level. GTINs are printed next to the barcode on your product’s packaging or...