by Brian Roizen | Jul 7, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s... 
by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jun 23, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
In March, Google announced that it would support small and medium businesses during the COVID-19 pandemic by providing some Google Ads customers with $340 million in Google Ads credits. These credits will be available globally by July 1st, 2020. The funds are... 
by Brian Roizen | May 28, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Today, having a strong online presence is more critical than ever. In order to help companies strengthen their digital footprint, we asked leading digital marketing experts to share tips, insights, and strategies that work for them, and can help you grow your own... 
by Brian Roizen | May 15, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
With more business moving online, it’s important to find ways to stand out from the competition. In an age where everyone is moving to ecommerce selling, you should know how to sell products online in a way that showcases your store as the best of the best. If you are...