The Bing Shopping Category Taxonomy and category list can be found here.
There are around five thousand Bing Shopping categories and you will need to assign the right product categories to your catalog if you want to place Bing Shopping ads.
Bing categories are specific and will only accept a valid predefined Bing taxonomy value from the Bing product taxonomy list. Partial paths for categories are not acceptable. Full paths must be used. For example, “Baby and Nursery | Baby Activities | Swings” is valid while “Swings” or “Baby and Nursery” alone is invalid.
If you’ve ever found yourself asking how do I map my products to Bing Shopping categories, we can actually do all the heavy lifting! We have a function that can easily map your categories from Google Shopping to every other engine, including Bing Shopping.
Using ecommerce taxonomy accurately and granularly allows search engines like Bing to match your products to your customer’s search queries.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
