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8 custom advertising label strategies you should be using to boost your ad performance

8 custom advertising label strategies you should be using to boost your ad performance

by Brian Roizen | Oct 9, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights

Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics...
COVID-19 and eCommerce Roundup

COVID-19 and eCommerce Roundup

by Brian Roizen | Mar 31, 2020 | Channel Updates & Ecommerce Trends

Although this is a period of uncertainty for consumers and sellers alike, we have seen an increase in online shopping, at least in certain product categories, as a result of brick-and-mortar stores shuttering their doors during the pandemic. As the crisis continues to...
Local Inventory Ads: Real World Use-Case Scenario

Local Inventory Ads: Real World Use-Case Scenario

by Brian Roizen | Feb 13, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights

What are Local Inventory Ads? For retailers that have both an online channel as well as physical stores, Local Inventory Ads (LIAs) are a great way to reach the eCommerce consumer, target local customers and grow your overall business. Both Google and Bing offer local...
Feedonomics Expert Interview: Ryan Garrow from Logical Position

Feedonomics Expert Interview: Ryan Garrow from Logical Position

by Brian Roizen | Jan 2, 2020 | Tips, Strategy & Insights

Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position. He’s personally strategized growth for many brands such as Fossil, Harry and David, Dallas Cowboys and Swissgear. He also regularly speaks around the country alongside Google,...
Boost Ad Effectiveness with Microsoft’s Ad Customizers

Boost Ad Effectiveness with Microsoft’s Ad Customizers

by Brian Roizen | Jul 25, 2019 | PPC Ads & Marketing

They say that in life, timing is everything. As an advertiser, the goal is to be able to target customers at the right time with a well-crafted message that is on-brand.     With Microsoft Advertising’s ad customizers, you can improve ad quality by...
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