by Muhammed Al-Refai | Jul 1, 2025 | Tips, Strategy & Insights
First impressions are everything—and for online shoppers, those impressions come from your product listings. From titles and descriptions to specs and images, the way your products are presented can make or break a sale. That’s where product data enrichment comes in.... 
by Muhammed Al-Refai | Jun 26, 2025 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights
When today’s shoppers look for a product, they rely on search engines, marketplaces, social commerce platforms, and AI-powered recommendations. 8 in 10 online purchase paths include interactions across multiple channels or sites, according to Google’s analysis of U.S.... 
by Muhammed Al-Refai | Jun 25, 2025 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing, Tips, Strategy & Insights
Google unveiled the future of ecommerce search at Google I/O 2025, and it’s powered by AI. With its new AI Mode, agentic checkout, and virtual apparel try-ons, Google is rewriting the rules of online shopping, and ecommerce sellers need to adapt fast. Let’s break down... 
by Muhammed Al-Refai | Jun 11, 2025 | Tips, Strategy & Insights
Automation in ecommerce functions much like a highway. Everything is streamlined to move faster and ultimately improve efficiency, but accidents happen at a much higher velocity and the widespread effects can be catastrophic. If you are sending product feeds to... 
by Muhammed Al-Refai | Jun 9, 2025 | Tips, Strategy & Insights
Accurate, complete, and up-to-date product data is critical for success across ecommerce channels like Google Shopping, Amazon, TikTok, and Meta. Yet some retailers lack a structured product file or direct access to backend systems, making it difficult to build...