The Amazon Category Taxonomy has over ten thousand categories. Items can be listed in open categories as well as categories requiring approval. There are more than 20 categories available for open listing. Non-open categories are only available to sellers with a Professional Selling Plan. Amazon proves a convenient search tool called BTG, Browse Tree Guide, in which a product category can be found by typing in several product keywords. Amazon’s product categories have a hierarchical structure, making a search for a broader category able to be narrowed down to a more specific sub-category.
If you’ve ever found yourself asking how do I map my products to Amazon categories, we can actually do all the heavy lifting! We have a function that can easily map your categories from Google Shopping to every other platform, including Amazon. Don’t worry if you don’t have a Google Shopping feed—we can categorize your products for Amazon and make sure you’re filling in the category-specific requirements as well. Feel free to reach out below for help with Amazon feed management.
The Amazon Category Taxonomy and category list can be found here.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
