by Brian Roizen | Jul 25, 2016 | Tips, Strategy & Insights
The Shopzilla taxonomy and category list can be found by reaching out to Connexity here. The category taxonomy contains about a thousand different categories. What you’ll notice off the bat is that the top-most categories like Babies & Kids and Automotive... by Brian Roizen | Jun 20, 2016 | PPC Ads & Marketing
Google launched Google Shopping “Purchases with Google” in July of 2015, but it was only limited to a few top advertisers, like Ralph Lauren, UGG, and Staples. Google just published some of the key takeaways and metrics from allowing users to purchase... by Brian Roizen | Jun 12, 2016 | PPC Ads & Marketing
Google just announced they will be expanding local inventory ads on Google Shopping in two important ways. The first is when someone includes the words “near me”, or “close to me”, Google will now allow retailers to show a store pickup link... by Brian Roizen | Apr 24, 2016 | Tips, Strategy & Insights
Product feeds are made up of all of the product data attributes on an eCommerce merchant’s website, like the product titles, descriptions, images, links, and prices. Product feeds can also have data attributes for child (variant) products like size, color, and... by Brian Roizen | Apr 12, 2016 | PPC Ads & Marketing
Selling your products through online shopping engines requires coordination. Your website may update right away when a product changes price or goes in or out of stock, but you need to communicate those updates to your online shopping engines before they notice any...