by Brian Roizen | Mar 23, 2016 | PPC Ads & Marketing
Having an optimized Data Feed is essential to your success as an online Merchant using comparison shopping engines or marketplaces. A data feed “rich” with information which can be optimized to differentiate your product from a competitor’s is a key component in what...
by Brian Roizen | Mar 15, 2016 | PPC Ads & Marketing
Google is constantly testing new PLA formats, and the newest is for “top” and “best” product queries. If you do a search for “top ____” or “best ____” on Google using your computer or phone, you will now see the...
by Brian Roizen | Jan 24, 2016 | Tips, Strategy & Insights
Olapic is a top platform for turning Instagram, Twitter, and Facebook posts into content you can embed on your own website to get more sales. In order to actually make use of Olapic, you need to get an XML product feed sent over on an automatic schedule. There are 2...
by Brian Roizen | Jan 24, 2016 | Tips, Strategy & Insights
BazaarVoice is an awesome way to leverage your own user’s content to drive more sales. If you’ve just started working with BazaarVoice, the first thing you need to do is provide BazaarVoice with an XML product feed. You’ve probably taken a...
by Brian Roizen | Jan 5, 2016 | Tips, Strategy & Insights
Over the past year Google has been enhancing their newest metric that measures in-store visits. This is incredibly important for eCommerce stores that also have retail locations. Many consumers first research online, and then convert offline by visiting the physical...