by Brian Roizen | Sep 21, 2016 | Channel Updates & Ecommerce Trends
Facebook has just announced one of the largest changes to dynamic product ads – in-store local availability and pricing.This move mirrors local inventory ads in Google Shopping, and hopes to bridge the gap between online and in-store sales.This major update also... 
by Brian Roizen | Sep 7, 2016 | Channel Updates & Ecommerce Trends
Did you know that 90% of smartphone users don’t know the specific brand they want when they start shopping? Google is making it easier to explore ideas/trends in fashion with new image and product search results for terms like “cocktail attire” or... 
by Brian Roizen | Aug 22, 2016 | PPC Ads & Marketing
Google just came out with a new feature that will forever change the results of broad non-brand product searches. Now searching for terms like “Summer Dresses” or “Winter Coats” will yield Google’s Showcase Shopping Ads where there will be one main image complimented... 
by Brian Roizen | Aug 21, 2016 | PPC Ads & Marketing
While Google Shopping has always had rich images, Google just announced that Google Shopping ads will be appearing on Image search results as well. Looking at the above screenshot of a search for “Nike Shoes” on Google Images, you will see these rich PLA... 
by Brian Roizen | Aug 4, 2016 | Channel Updates & Ecommerce Trends
Have you ever wondered how to increase product exposure and merchant sales? Selecting the proper advertising channel will enable you to gain an edge over your competitors by attracting new customers and increasing sales. Google Shopping Cost per Click (CPC)Highest...