by Brian Roizen | Jul 14, 2020 | Marketplaces
Buy on Google (formerly Google Shopping Actions) product listings are shown alongside Shopping Ads listings, but with a “Buy on Google” checkout feature. Unlike Shopping Ads, checkouts for Buy on Google happen directly through Google’s sites, rather than redirecting... 
by Brian Roizen | Jul 7, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s... 
by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jun 26, 2020 | Leadership & Culture
You may have heard of Nick Vujicic. He’s a world-renowned public speaker, best-selling author, entrepreneur, coach, husband, and father. He was also born without limbs, but that hasn’t stopped him from living life to the fullest. From founding a non-profit ministry,...