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Product Categorization 101: Why It Matters

Product Categorization 101: Why It Matters

by Feedonomics | Mar 21, 2022 | Tips, Strategy & Insights

When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase....
Jeff Buechler Receives Stevie Award for Sales Director of the Year

Jeff Buechler Receives Stevie Award for Sales Director of the Year

by Feedonomics | Mar 15, 2022 | Leadership & Culture

Feedonomics is proud to announce that our Director of Sales, Jeff Buechler, has received the Bronze Award for Sales Director of the Year in the 16th Annual Stevie Awards for Sales and Customer Service.The Stevie Awards for Sales & Customer Service are recognized...
Feedo Spotlight: Mina Stokes, Director of Talent Acquisition

Feedo Spotlight: Mina Stokes, Director of Talent Acquisition

by Feedonomics | Mar 2, 2022 | Leadership & Culture

At Feedonomics, our greatest asset is our people! Today we shine the Feedo Spotlight on Mina Stokes, our Director of Talent Acquisition who resides in Los Angeles, California. Learn more about Mina’s background and role at Feedonomics, her favorite Legacy principle,...
What is Product & Data Feed Management?

What is Product & Data Feed Management?

by Feedonomics | Feb 16, 2022 | Tips, Strategy & Insights

Today’s online shopping experience encompasses everything from targeted ads to using augmented reality to “try on” outfits. Online shopping destinations continue to innovate to make shopping easier and more immersive, introducing customers to greater...
Google’s Performance Max Campaigns Are Here. Are You Ready?

Google’s Performance Max Campaigns Are Here. Are You Ready?

by Feedonomics | Feb 14, 2022 | Tips, Strategy & Insights

Advertisers are constantly working to reach the right customers at the right place and time. Google’s Performance Max Campaigns, first unveiled in November 2021, are designed to do just that. By combining the power of machine learning with a vast ad network that...
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