Have you ever wondered how to increase product exposure and merchant sales? Selecting the proper advertising channel will enable you to gain an edge over your competitors by attracting new customers and increasing sales.
- Google Shopping
Cost per Click (CPC)
Highest traffic and conversion rate merchant shopping site
Products will be shown on Google search results using Adwords - Shopzilla
Cost per Click (CPC)
Easy bidding tools
Zero bid for poor conversion products
Bizrate reviews
Almost 4% conversion
Bulk FTP product feed uploads - PriceGrabber
Cost per Click (CPC)
No-minimum CPC
15.52% cost of sale
Click traffic leading shopping engine
Product lists can be sent to Yahoo Shopping - Amazon Product Ads
Paid Amazon Product Ads
Benefit from Amazon’s Marketplace traffic and brand recognition
Added retargeting and branding to merchant’s external web store for transactions
Do not have to be a Marketplace program subscriber - eBay Commerce Network
Cost per Click (CPC)
Greater flexibility with category level bids
Generated 2nd highest traffic of all shopping engines
Merchant listing also receive exposure on Google Shopping - Become
Cost per Click (CPC)
Aggregated product research including expert and consumer reviews, articles,
forums and buying guides
Smaller shopping engine with 18% COS - Nextag
Cost per Click (CPC)
20.66% COS
Converts at almost 3%
Category, product level, and CPC bidding model (allowing for brand bidding) - Bing Product Ads
Cost per Click (CPC)
As of Q1 2014, Bing Shopping is no longer free
Ads appear on Bing Search with product images and details - Pronto
Buying guides
Almost 4% conversion rate during Q1
Supports FTP whole feed processing - Amazon.com
Online Marketplace
Products can be sorted
Amazon fee structure based off percent sale
Sources
https://searchenginewatch.com/sew/study/2097413/shopping-engines
https://www.shopify.com/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
