by Brian Roizen | Jul 29, 2019 | Tips, Strategy & Insights
If you happened to be shopping online this weekend while signed in on your Google account, then chances are you saw Google’s new shopping platform. Google recently launched this new portal for users in the United States. When you click over to Google Shopping while... 
by Brian Roizen | Jul 24, 2019 | Channel Updates & Ecommerce Trends
Google has just silently updated their Google Shopping Category Taxonomy for the first time since February of 2015! There are now 155 more categories in the taxonomy that you can use for the google_product_type attribute (see below for the new list of categories)... 
by Brian Roizen | Jul 10, 2019 | Tips, Strategy & Insights
One of the biggest pain points for an online shopper is the time-consuming task of entering payment and billing information. When a shopper is pressed for time, having to do these extra keystrokes can be frustrating and cause users to abandon their cart. Google Chrome... 
by Brian Roizen | Jun 5, 2019 | Tips, Strategy & Insights
Quinn Dolan is a Manager of Search & Social Advertising at Perfect Search Media. He’s an expert in digital platforms like Google Ads, Google Shopping, the Google Display Network, and Facebook Ads Manager and he specializes in advertising for eCommerce and... 
by Brian Roizen | May 29, 2019 | Channel Updates & Ecommerce Trends
Big changes are happening to Google Express! This update includes a website and app redesign to create a better, more personalized user-experience. Along with the design revamp comes a name change, as the Google Express app will soon be known as the Google Shopping...