by Brian Roizen | Sep 27, 2018 | Tips, Strategy & Insights
Ambiguous GTINs — Prepend enough leading zeros to your GTIN values to make them at least 12 digits (12 to 14 is fine). Note that if a GTIN is 8 or fewer digits to begin with, it may be invalid and you may be better off setting it to empty. See Matthew for more details... 
by Brian Roizen | Sep 27, 2018 | Tips, Strategy & Insights
Commas in certain fields in a Google Shopping export can cause Google to interpret the data in that column as a list of items, rather than a single image. For example, when seeing ‘L,XL’ in the ‘size’ column, Google will interpret that this product is available in... ![[identifier_exists]: How And When To Use It](https://feedonomics.com/wp-content/uploads/2018/09/identifier-exists-how-and-when-to-use-it.jpg)
by Brian Roizen | Sep 27, 2018 | Tips, Strategy & Insights
What is [identifier_exists]?It is a Google Shopping attribute that indicates that unique identifiers are not available for your product. It can be set to either ‘yes’ (meaning there are identifiers) or ‘no’ (meaning there are no identifiers). This is a required... 
by Brian Roizen | Sep 27, 2018 | PPC Ads & Marketing
Google will occasionally show what they call “price drop annotations” like you see below on the Dell product. This label is applied by Google when a product’s price drops noticeably below its 90-day average (see the expanded annotation below), but there is no... 
by Brian Roizen | Sep 26, 2018 | PPC Ads & Marketing
Any of the attributes below can be used in an AdWords Shopping campaign to create product groups. Category (google_product_category)BrandItem IDConditionProduct typeCustom label 0Custom label 1Custom label 2Custom label 3Custom label 4ChannelChannel exclusivity If you...