by Brian Roizen | Oct 16, 2018 | Marketplaces
There are a few great ways to advertise on Amazon. We recommend trying Sponsored Products, Headline Search Ads, and Product Display ads, and seeing which have the best performance. Brian RoizenBrian Roizen is the Cofounder and Chief Architect of Feedonomics, a... 
by Brian Roizen | Oct 16, 2018 | Marketplaces
Amazon has two categories, the category listing template, and the actual category you provide inside the listing template. We map the Amazon categories from categories in the raw feed, referencing title and description. Brian RoizenBrian Roizen is the Cofounder and... 
by Brian Roizen | Oct 16, 2018 | Marketplaces
Ecommerce platforms do not usually provide a separate parent level product (Magento is an exception). Amazon, however, requires a separate row for parents vs children using variation theme attributes. We have a build process for creating the required parent rows that... 
by Brian Roizen | Oct 16, 2018 | Marketplaces
From the time Amazon releases an order from Pending, it takes up to 15 minutes to insert an order into Shopify. Brian RoizenBrian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for... 
by Brian Roizen | Oct 16, 2018 | Marketplaces
The seller that lists the product first gets to create the initial creative. Over time Amazon uses a composite of attributes from multiple sellers. Brand owners can register on Amazon as ‘registered brand owners’ and control the creative for all products associated...