The Feedonomics Blog
For all the latest ecommerce news
Google Shopping How to Deal with Shipping Weights Over 150 Lbs
If you've ever dealt with product shipping weights over 150 lb, you know that the UPS Ground rule for Shipping only accommodates shipping with weights up to 150 lbs. When shipping weight exceeds this amount UPS defaults to what they call UPS...
Fix Item Disapprovals Due to Policy Violation Errors on Google Shopping
If you've seen Automatic item disapprovals due to a Google Shopping policy violation error in your Google Merchant Center, the natural thing to do is to check the corresponding help page. Unfortunately, you'll quickly realize that this page is completely...
How to Optimize Bids for Comparison Shopping Engines
Product bidding in Comparison Shopping Engines takes a different approach than keyword bidding. Every engine is going to be a little different on what works best, but here are a few high level strategies to consider when placing bids. Overstock /...
4 Reasons Why Product Feeds Need Continual Optimization
Consumer behavior, seasons, products and more all are constantly changing so when I hear someone ask “why should we regularly optimize?” The answer is fairly obvious. Merchants are constantly adding new products, which means there are new...
Getting Shopping Campaigns Ready for The Holidays
Happy New Year! Oops! Wait. We haven't quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in...
How to Avoid Losing PriceGrabber Revenue as Connexity Takes Over
In the last few months, you've probably heard that Connexity (aka Shopzilla/Bizrate) acquiredPriceGrabber. This is huge news in the eCommerce advertising space as the CSE space is rapidly changing with some consolidation happening in the shopping...
How To Export Products From Bigcommerce
Do you use Bigcommerce and struggle with Google Shopping disapprovals for inventory accuracy or can’t figure out how to get all the variations of a product into your shopping feed? Don’t worry. You’re not alone. Many people with Bigcommerce carts can export...
Shopping Feed Title Optimizations
It may go without saying that product titles on a website may not be the best suited for advertising purposes in shopping channels. Some product titles may be decent, but others are incredibly vague, missing brand, color, size, and other crucial...
How to Fix Google Shopping Disapprovals
One of the most frustrating parts of dealing with shopping feeds is Google Shopping Disapprovals. They can happen for multitude of reasons, but presented here are the most important and frequently occurring disapprovals and how to fix them. Incorrect...
Why Facebook, Pinterest, and Twitter Announced Buy Buttons in the Same Month
It’s no mystery that the eCommerce space is expanding at an accelerated rate. Perhaps the best proof is that Facebook, Instagram, Pinterest, Twitter, and Google have all announced Buy Buttons within months of each other. Google’s buy button will be called...