The Feedonomics Blog
For all the latest ecommerce news
Missing Google Shopping Attributes – Are you hurting your performance?
Having an optimized Data Feed is essential to your success as an online Merchant using comparison shopping engines or marketplaces. A data feed “rich” with information which can be optimized to differentiate your product from a competitor’s is a...
Google Shopping Rankings Added for Top and Best Keywords
Google is constantly testing new PLA formats, and the newest is for "top" and "best" product queries. If you do a search for "top ____" or "best ____" on Google using your computer or phone, you will now see the following ads: On Mobile, the ads...
How to create an XML Olapic Product Feed
Olapic is a top platform for turning Instagram, Twitter, and Facebook posts into content you can embed on your own website to get more sales. In order to actually make use of Olapic, you need to get an XML product feed sent over on an automatic...
How to create a Bazaar Voice XML Product Feed
BazaarVoice is an awesome way to leverage your own user's content to drive more sales. If you've just started working with BazaarVoice, the first thing you need to do is provide BazaarVoice with an XML product feed. You've probably taken a...
How to Better Track In-Store Visits from Paid Search
Over the past year Google has been enhancing their newest metric that measures in-store visits. This is incredibly important for eCommerce stores that also have retail locations. Many consumers first research online, and then convert offline by...
Google Shopping How to Deal with Shipping Weights Over 150 Lbs
If you've ever dealt with product shipping weights over 150 lb, you know that the UPS Ground rule for Shipping only accommodates shipping with weights up to 150 lbs. When shipping weight exceeds this amount UPS defaults to what they call UPS...
How to Fix Automatic item disapprovals due to policy violation Errors on Google Shopping
If you've seen Automatic item disapprovals due to a Google Shopping policy violation error in your Google Merchant Center, the natural thing to do is to check the corresponding help page. Unfortunately, you'll quickly realize that this page is completely...
How to Optimize Bids for Comparison Shopping Engines
Product bidding in Comparison Shopping Engines takes a different approach than keyword bidding. Every engine is going to be a little different on what works best, but here are a few high level strategies to consider when placing bids. Overstock /...
4 Reasons Why Product Feeds Need Continual Optimization
Consumer behavior, seasons, products and more all are constantly changing so when I hear someone ask “why should we regularly optimize?” The answer is fairly obvious. Merchants are constantly adding new products, which means there are new...
Getting Shopping Campaigns Ready for The Holidays
Happy New Year! Oops! Wait. We haven't quite made it through the holiday shopping season yet. Many retailers already have their marketing plans in full swing. ‘Tis the time for increased bidding, cost, and ultimately more revenue. However, in...