Did you know that 90% of smartphone users don’t know the specific brand they want when they start shopping?
Google is making it easier to explore ideas/trends in fashion with new image and product search results for terms like “cocktail attire” or “fashion week”.
You’ll see results from sites like Polyvore, LiketoKnow.it, and even bloggers. Shop the Look of course brings a whole new dimension to Google Shopping
Image source: Google
You can also shop for visually similar products featured in the image! This is one of the largest Google Shopping updates for broad match keywords and brings a new aspect of researching products on your phone.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
