Facebook Introduces Dynamic Ads for Real Estate


Facebook has just launched Dynamic Ads for Real Estate. Many real estate companies have been asking for this for 2 years since they launched the similar advertising tool for eCommerce with Facebook Dynamic Product Ads.

facebook dynamic ads for real estate

Image source: Facebook


The new ads show images of the house, apartment, or condo, with the price, and number of beds, baths, and other relevant data attributes.

We support this great new channel for realtors as Feedonomics can easily generate custom XML, and you can read more about the Facebook dynamic ads for real estate feed specifications here.


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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.