by Muhammed Al-Refai | Jan 17, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
Businesses earn more revenue from social commerce platforms than ever before. In 2024, social commerce generated almost $700 billion in revenue, and experts predict this upward trend will continue. Popular social commerce platforms like Facebook, Instagram, Pinterest,... 
by Muhammed Al-Refai | Jan 10, 2025 | Tips, Strategy & Insights
With an unprecedented number of interconnected systems, platforms, and channels, the face of retail is permanently changed. A report by ShipStation reveals that 75% of shoppers use both digital and physical touchpoints on the same customer journey, which is defined as... 
by Muhammed Al-Refai | Dec 31, 2024 | Marketplaces, Tips, Strategy & Insights
Consumers engage with brands across multiple channels as a part of their shopping journey and online marketplaces have emerged as a cornerstone of channel revenue for ecommerce brands. A 2024 study shows that marketplaces are the leading channel for product search... 
by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify... 
by Muhammed Al-Refai | Sep 13, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Ecommerce sellers expend a lot of time, money, and brainpower encouraging customers to engage with their brands online. The successful ones know not to let that initial effort go to waste, and they use remarketing to create more impactful campaigns based on what they... 
by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are...