by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights
How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in... 
by Brian Roizen | Dec 24, 2018 | Tips, Strategy & Insights
The first step in setting up your business data feed is to upload your data file. You’ll have to go into your AdWords account, choose “Business data,” name your new data source and upload your file. The second part is viewing your data feed details. You’ll be... 
by Brian Roizen | Dec 6, 2018 | Tips, Strategy & Insights
Holiday shipping deadlines are approaching fast. One of the pain points for shoppers is not understanding the order deadline dates so that they receive their items before Christmas. Naturally, you’ll want to keep the consumer happy, so we’ve come up with a handy dandy... 
by Brian Roizen | Nov 21, 2018 | Tips, Strategy & Insights
Starting 31 January 2019, Amazon will no longer accept older versions of Category Inventory Templates. Amazon has improved the product listing experience allowing you to customize your templates to list multiple products from different categories together. We... 
by Brian Roizen | Nov 2, 2018 | Tips, Strategy & Insights
Guiseppe is an Account Executive at Oath partnering with some of the top retail and e-commerce advertisers. He leads native ad sales and strategy for the retail vertical and helps drive success for e-commerce advertisers through innovative ad formats. What major... 
by Brian Roizen | Oct 30, 2018 | Tips, Strategy & Insights
The company with the best product feeds wins. Your marketing efforts can only be as good as the data that feeds them. Listen to our podcast to learn more: Why it’s essential taking the time to build a good product feed. Perfecting your product feeds Feed mistakes to...