by Brian Roizen | Feb 15, 2019 | Tips, Strategy & Insights
What is a Merchant Center Promotion? Merchant Promotions is a free feature that allows you to distribute online promotions within your Google Shopping campaigns. When you add promotions to products that you sell on Google, shoppers see a “Special Offer” link (i.e. 15%... 
by Brian Roizen | Feb 7, 2019 | Tips, Strategy & Insights
Consumers have purchasing power but have you ever wondered how they decide what to buy? Google did some research, polling roughly 1,800 people to find out about their buyer’s journey when it comes to skin care, baby products, and pet foods. Read on for the key... 
by Brian Roizen | Jan 28, 2019 | Tips, Strategy & Insights
Sandie Shin is a Director of Customer Strategy at Sidecar with years of experience in strategy, analytics, and social media. She started her career in Los Angeles in the fashion industry where she oversaw digital marketing strategies. Since then she has worked in a... 
by Brian Roizen | Jan 14, 2019 | Tips, Strategy & Insights
Kelly is a Senior Product Feed Strategist at Rakuten Marketing. Her day to day duties consist of creating, manipulating, and managing product data feeds for all shopping engines. She takes pride in ensuring client feeds are of utmost quality and meet each channels... 
by Brian Roizen | Jan 2, 2019 | Tips, Strategy & Insights
How do you keep your shopping campaign running while replacing an existing feed with a new feed? Follow these suggestions to minimize interruptions and to ensure a smooth changeover. Make the appropriate segmentation adjustments in your campaign so that you are in... 
by Brian Roizen | Dec 24, 2018 | Tips, Strategy & Insights
The first step in setting up your business data feed is to upload your data file. You’ll have to go into your AdWords account, choose “Business data,” name your new data source and upload your file. The second part is viewing your data feed details. You’ll be...