by Brian Roizen | Jul 29, 2019 | Tips, Strategy & Insights
If you happened to be shopping online this weekend while signed in on your Google account, then chances are you saw Google’s new shopping platform. Google recently launched this new portal for users in the United States. When you click over to Google Shopping while... 
by Brian Roizen | Jul 10, 2019 | Tips, Strategy & Insights
One of the biggest pain points for an online shopper is the time-consuming task of entering payment and billing information. When a shopper is pressed for time, having to do these extra keystrokes can be frustrating and cause users to abandon their cart. Google Chrome... 
by Tony Zara | Jul 1, 2019 | Tips, Strategy & Insights
A lot has been written about how to optimize a feed for Google Shopping. The merchant feed Product Data Specification is well documented. However, there is a little known supplemental specification for Display ads that can make or break your Google remarketing... 
by Brian Roizen | Jun 5, 2019 | Tips, Strategy & Insights
Quinn Dolan is a Manager of Search & Social Advertising at Perfect Search Media. He’s an expert in digital platforms like Google Ads, Google Shopping, the Google Display Network, and Facebook Ads Manager and he specializes in advertising for eCommerce and... 
by Brian Roizen | May 23, 2019 | Tips, Strategy & Insights
Wesley is managing director at Clicteq. He currently manages a multi-million dollar Google Ads portfolio across a range of different sectors. He regularly writes in leading marketing publications such as Econsultancy and Campaign Magazine. What major changes have you... 
by Jon Clark | May 16, 2019 | Tips, Strategy & Insights
More than half of all Americans prefer to shop online. Considering that millennials and the upcoming consumers of generation Z are even more inclined to favor shopping online, we can only expect that number to keep growing for years to come. This means that e-commerce...