by Robert Rand | Sep 12, 2019 | Tips, Strategy & Insights
Whether you’re an individual or an established enterprise, when you venture into eCommerce you intrinsically accept specific responsibilities. Your customers, employees, and vendors count on you to follow best practices in keeping your website and your data safe and... 
by Jann Chambers | Sep 10, 2019 | Tips, Strategy & Insights
Your customer profile is a detailed profile of who your target customers are. You can include numerous aspects in your customer profile, and the more detailed it is, the better! A customer profile is essentially a customer persona. It is a profile of your typical... 
by Brian Roizen | Aug 8, 2019 | Tips, Strategy & Insights
Oftentimes campaign strategists will want to highlight brand new product lines in their campaigns, giving new products special treatment to ensure they go into a specific campaign or ad group. The Challenge This can require regular manual updates as the set of... 
by Brian Roizen | Jul 29, 2019 | Tips, Strategy & Insights
If you happened to be shopping online this weekend while signed in on your Google account, then chances are you saw Google’s new shopping platform. Google recently launched this new portal for users in the United States. When you click over to Google Shopping while... 
by Brian Roizen | Jul 10, 2019 | Tips, Strategy & Insights
One of the biggest pain points for an online shopper is the time-consuming task of entering payment and billing information. When a shopper is pressed for time, having to do these extra keystrokes can be frustrating and cause users to abandon their cart. Google Chrome... 
by Tony Zara | Jul 1, 2019 | Tips, Strategy & Insights
A lot has been written about how to optimize a feed for Google Shopping. The merchant feed Product Data Specification is well documented. However, there is a little known supplemental specification for Display ads that can make or break your Google remarketing...