by Brian Roizen | Oct 9, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics... 
by Brian Roizen | Sep 4, 2020 | Marketplaces, Tips, Strategy & Insights
Sellers who want to stay competitive in today’s eCommerce landscape are increasingly looking to sell their products on multiple channels. One such channel is Walmart Marketplace, which allows third-party sellers to list their products on Walmart.com. With the... 
by Brian Roizen | Sep 4, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
It’s happening without warning or explanation. Product feeds and accounts are suddenly getting flagged for violations in the Google Merchant Center, despite not making any recent changes. Many of you have rightly guessed that several of these errors and suspensions... 
by Milos Culafic | Aug 4, 2020 | Tips, Strategy & Insights
Ecommerce is a rather attractive business model. Its business model is scalable, and there is an ever-increasing eCommerce presence in our daily lives. If selling your product in your home market has been met with success, the temptation to branch out and offer your... 
by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free... 
by Brian Roizen | Jun 9, 2020 | Marketplaces, Tips, Strategy & Insights
Survival Frog is an online retailer that sells survival gear, kits, and food. A few years back, they needed to restructure their business operations after a decrease in demand led to a 66% drop in revenue. To increase their efficiency and reduce costs, they looked for...