by Muhammed Al-Refai | Dec 9, 2024 | Tips, Strategy & Insights
Today’s online shopping experience encompasses everything from seeing targeted ads to using augmented reality to “try on” outfits. Online shopping channels continue to innovate to give customers greater immersion, customization, and convenience. As a merchant, you... 
by Feedonomics | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify... 
by Feedonomics | Oct 8, 2024 | Tips, Strategy & Insights
As the holiday season approaches, ecommerce businesses must prepare their product feeds to face off against inventory challenges, competing offers from other sellers, and consumer fulfillment expectations. We want you and your team to be jolly (and holly) when the... 
by Feedonomics | Oct 7, 2024 | Channel Updates & Ecommerce Trends, Marketplaces, Tips, Strategy & Insights
Following recent reports of a number of Amazon vendor (1P) relationships being canceled, suppliers selling directly to Amazon have the opportunity to start selling directly to consumers through Amazon Marketplace (3P) instead. The transition from 1P to 3P includes... 
by Feedonomics | Sep 13, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Ecommerce sellers expend a lot of time, money, and brainpower encouraging customers to engage with their brands online. The successful ones know not to let that initial effort go to waste, and they use remarketing to create more impactful campaigns based on what they... 
by Feedonomics | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are...