by Feedonomics | Nov 21, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
When you advertise on Google Shopping, Google expects a product’s pricing and availability to be the same no matter where your customers are located within the country of sale. This holds true even if you’re only running advertisements in specific cities or states.... 
by Feedonomics | Jul 5, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Buy online, pick up in store (BOPIS) and curbside pickup became popular options during the pandemic, but consumers who got used to these fulfillment services clearly still find them convenient. Nearly one-third of U.S. ecommerce shoppers picked up their most recent... 
by Kurtis Nysmith | Mar 27, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
At Seer Interactive, we heavily incorporate testing and data-driven approaches into our strategy. With the transition from Google Smart Shopping campaigns to Performance Max in 2022, we sought to find a new balance of automation and control. Thus, the team introduced... 
by Feedonomics | Mar 3, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re not using the lifestyle image link attribute for your Google Shopping products, you’re missing out on a unique opportunity to connect with your customers. According to a study from Motista, emotionally connected customers spend more with a... 
by Brian Roizen | Mar 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
So you sell cigars, lighters, or cannabidiol (CBD) products, and you’re having trouble finding an advertising channel that doesn’t explicitly disallow it. Google Ads, Google Shopping, Microsoft Ads, and Yahoo generally don’t allow ads for tobacco or marijuana products... 
by Feedonomics | Feb 10, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Google Shopping campaigns are a powerful tool that brands and ecommerce companies use to advertise products to new and existing customers. But with millions of ecommerce websites vying for consumer attention, how can brands compete? The secret is high-quality data...