by Kurtis Nysmith | Mar 27, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
At Seer Interactive, we heavily incorporate testing and data-driven approaches into our strategy. With the transition from Google Smart Shopping campaigns to Performance Max in 2022, we sought to find a new balance of automation and control. Thus, the team introduced... 
by Feedonomics | Mar 3, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re not using the lifestyle image link attribute for your Google Shopping products, you’re missing out on a unique opportunity to connect with your customers. According to a study from Motista, emotionally connected customers spend more with a... 
by Brian Roizen | Mar 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
So you sell cigars, lighters, or cannabidiol (CBD) products, and you’re having trouble finding an advertising channel that doesn’t explicitly disallow it. Google Ads, Google Shopping, Microsoft Ads, and Yahoo generally don’t allow ads for tobacco or marijuana products... 
by Feedonomics | Feb 10, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Google Shopping campaigns are a powerful tool that brands and ecommerce companies use to advertise products to new and existing customers. But with millions of ecommerce websites vying for consumer attention, how can brands compete? The secret is high-quality data... 
by Feedonomics | Feb 9, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Advertisers are constantly working to reach the right customers at the right place and time. Google’s Performance Max Campaigns, first unveiled in November 2021, are designed to do just that. By combining the power of machine learning with a vast ad network that... 
by Feedonomics | Dec 16, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Marketing automation has made great strides in recent years. Tedious tasks have been replaced with dynamic insertion, and campaign analytics that would take hours to compile can now be pulled with the click of a button. Automation helps digital marketers save time and...