by Brian Roizen | Oct 2, 2019 | PPC Ads & Marketing
What does it mean when you receive an “Unsupported Shopping Content” email from Google Merchant Center? First, let’s review the Merchant Center policy. Google’s Policy There are a few general categories of products that The Google Merchant Center is not equipped to... 
by Brian Roizen | Jul 25, 2019 | PPC Ads & Marketing
They say that in life, timing is everything. As an advertiser, the goal is to be able to target customers at the right time with a well-crafted message that is on-brand. With Microsoft Advertising’s ad customizers, you can improve ad quality by... 
by Brian Roizen | Jun 12, 2019 | PPC Ads & Marketing
Microsoft Advertising recently announced that it will be taking Local Inventory Ads (LIAs) out of the pilot program stage and rolling it out sometime this month. Local Inventory Ads are great for targeting local online shoppers. When users search for a product on... 
by Brian Roizen | May 23, 2019 | PPC Ads & Marketing
Earlier this year, Google Merchant Center sent out a notice regarding GTINs. What is a GTIN? It stands for Global Trade Item Number and is a unique way to identify a product on a global level. GTINs are printed next to the barcode on your product’s packaging or... 
by Brian Roizen | May 16, 2019 | PPC Ads & Marketing
Google has announced another new development with Shopping Ads. You’ll recall earlier this year, when we reported that Google Shopping Ads would appear in Google Images results. Starting July 15, Product Shopping ads and Showcase Shopping ads will be eligible to... 
by Brian Roizen | May 1, 2019 | PPC Ads & Marketing
Local Inventory Ads are an excellent way to grow your business and target local customers. Now in case you haven’t heard, Bing Ads has updated its name and is now known as Microsoft Advertising. While the name is new, the benefits and reasons why you’ll want to create...